Guarantee the authenticity of influencer marketing with GoCertius

In the current digital age, authenticity and transparency in influencer marketing are more important than ever before. Brands and influencers face the constant challenge of maintaining their online audience’s trust and meeting their expectations of genuine, unaltered content. This is where GoCertius plays a fundamental role, offering an innovative solution that certifies the authenticity of promotional images and videos using a qualified time stamp and digital evidence.

The importance of verification in the digital era

With the proliferation of editing tools and the ability to digitally alter reality, the need for secure and impartial verification has become imperative. GoCertius allows influencers and brands to document the fulfillment of promotional agreements, ensuring that shared content is a true representation of reality.

Recently, a high-profile ad agency made public its decision to stop working with influencers who digitally alter their appearance in promotional ads. This movement underscores the growing demand for authenticity and transparency in digital marketing and highlights the importance of brands and content creators adhering to ethical practices. For more details about the case, you can read the full article on The Drum.

How does GoCertius work?

1-. Document the campaign: Influencers can use GoCertius to record photos and videos containing promotional content, ensuring that it has not been unduly altered.

2-. Verify the location: The tool also verifies the location of the promotion, confirming that the influencer is promoting the product or service in the agreed context.

3-. Qualified time stamp: Each piece of content is marked with a qualified time stamp, providing irrefutable digital proof of when the content was created.

Advantages for brands and influencers

 - Transparency and trust: Verification adds another layer of transparency, strengthening trust between brands, influencers and their audience.

 - Legal protection: In the event of dispute, the digital evidence with qualified time stamp serves as legal proof of compliance and authenticity.

 - Build your reputation: Brands and influencers who adopt this level of transparency stand out, enhancing their reputation in a saturated market.

Implementation in marketing strategies

Bringing GoCertius into influencer marketing campaigns not only protects brands’ interests but also supports influencer commitment to authenticity. This practice promotes ethical and responsible marketing, in line with current consumer expectations.

Authenticity in influencer marketing is not simply a trend but rather a basic expectation of modern consumers. GoCertius offers a secure and effective solution to ensure that authenticity is verifiable and transparent, benefitting all parties involved.

Invitation to try GoCertius:

We invite you to download and try GoCertius, a free tool offering peace of mind
and certainty in your social media marketing campaigns. GoCertius is an app provided by EADTrust, a Qualified Trust Service Provider. Visit us aten www.eadtrust.eu.